360° Coverage : Apple Gets Trademark For Retail Store Design

Apple Gets Trademark For Retail Store Design

After being rejected twice

Jan 30 2013, 2:41am CST | by

Apple Gets Trademark For Retail Store Design

Apple has successfully been awarded a trademark for the layout and design of its Apple Store retail stores. The trademark assures that no other company will try to emulate the very unique structure and feng shui of the company's retail empire.

Among the language of the trademark are the lines, "The store features a clear glass storefront surrounded by a paneled facade consisting of large, rectangular horizontal panels over the top of the glass front, and two narrower panels stacked on either side of the storefront," and:

"There are cantilevered shelves below recessed display spaces along the side walls, and rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store."

Of course, over in China, creating fake Apple Stores became a passion among highly creative and talented businessmen in the region. They copied everything from the giant Apple logo out front to the placement of tables and shelves to look just like what you'd find in a real Apple Store. They were even packed with fake Apple mockup products, and staffed by employees wearing what appeared to be official Apple Store shirts but were also fake.

Now obviously, that kind of blatant ripoff would never happen in the US even without a trademark. And of course, a US trademark doesn't do anything to help Apple stop the activity in China. In other words, the trademark is probably not going to do much good to Apple in the long run.

Even if it does come across a store that seemingly mimicks its design, it could go to court where the validity of the trademark would be called into question. Could someone with no knowledge of Apple's store design have come up with the same idea? If so, Apple might have a tough time proving actual damages.

After all, the trademark was previously rejected not once but two times, before it was finally tweaked and given an approval. So its foundation is shaky at best.

But this is Apple. Perhaps its primary purpose for getting this trademark was just to brag to the world that its stores are unique.

Via Business Insider

 
 
 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

blog comments powered by Disqus

Latest stories

Apple Pay has successful Black Friday
Apple Pay has successful Black Friday
Payment system gearing up for Christmas
 
 
Apple to stop iPhone 5C production
Apple to stop iPhone 5C production
Middle of 2015 is target date
 
 
Apple tops Android on Black Friday
Apple tops Android on Black Friday
iOS accounts for more online mobile sales
 
 
All Cyber Monday Sales
All Cyber Monday Sales
Cyber Monday 2014 is here and all sales and deals are available now. Find below the best Cyber Monday Sales events.
 
 
 

Latest from the Network

Australian researcher discovers first artwork by early human
Sydney, Dec 4 (IANS) An Australian researcher has discovered what is believed to be the first artwork created by a human. The simple zigzag pattern found on a fossilized shell from the Indonesian island of Java has...
Read more on Celebrity Balla
 
Insects compete with rats to clear garbage
New York, Dec 4 (IANS) Insects play a very important role in cleaning up cities and they compete with other pests like rats and pigeons in their endeavour, a study has said. Scientists sampled arthropods - such as...
Read more on Business Balla
 
School headmaster shot dead in Pakistan
Islamabad, Dec 4 (IANS) Unidentified gunmen Thursday killed the headmaster of a private school in Pakistan's Balochistan province. Police officials said the armed men opened fire at the vehicle of Zahid Ali,...
Read more on Politics Balla
 
Four more bodies recovered from sunken South Korean ship
Seoul, Dec 4 (IANS) Four more bodies were recovered Thursday from a sunken South Korean fishing ship in the Bering Sea, the foreign ministry here said. This increased the toll to 16, including six South Koreans and 10...
Read more on Politics Balla
 
Lesbian couple asked to desist in London restaurant
London, Dec 4 (IANS) A lesbian couple in a London restaurant was asked to desist by a staff member, who asked them to "stop what you are doing". Lydia Cawson, 29, said that she and her girlfriend were asked by a staff...
Read more on Politics Balla
 
Oxford Dictionaries to add 1,000 new words
London, Dec 4 (IANS) 'Mamil' (middle-aged man in Lycra), 'silvertail' (a person who is socially prominent or who displays social aspirations) and 'crony capitalism' are among the 1,000 new words to be added to...
Read more on Celebrity Balla
 
Oceans play key role in global 'warming hiatus'
London, Dec 4 (IANS) Increased heat uptake across three oceans - North Atlantic, the Southern Ocean and Equatorial Pacific Ocean - is the likely cause of the 'warming hiatus' -- the current decade-long slowdown in...
Read more on Politics Balla
 
Novel imaging to identify if TB drugs are working
Washington, Dec 4 (IANS) Tuberculosis patients who are not cured of the infection can develop multi-drug resistant TB and have to take as many as six drugs for two years. Now, researchers at University of Pittsburgh...
Read more on Business Balla
 
PM makes first appointment to High Court of Australia
Canberra, Dec 4 (IANS) Prime Minister Tony Abbott's government Thursday appointed former Victorian Supreme Court judge Geoffrey Nettle as the next Justice of the High Court of Australia. Attorney General George...
Read more on Politics Balla
 
18 suspected militants killed in Pakistan airstrikes
Islamabad, Dec 4 (IANS) At least 18 suspected militants were killed Thursday in airstrikes conducted by Pakistan Air Force fighter jets in North Waziristan. According to officials, the airstrikes were conducted in...
Read more on Politics Balla