360° Coverage : Apple Gets Trademark For Retail Store Design

1 Updates
Apple Gets Trademark For Retail Store Design

Apple Gets Trademark For Retail Store Design

Jan 30 2013, 2:41am CST | by

After being rejected twice

Apple has successfully been awarded a trademark for the layout and design of its Apple Store retail stores. The trademark assures that no other company will try to emulate the very unique structure...

Filed under: news

YouTube Videos

 
 
 

1 year ago

Apple Gets Trademark For Retail Store Design

Jan 30 2013, 2:41am CST | by

After being rejected twice

Apple has successfully been awarded a trademark for the layout and design of its Apple Store retail stores. The trademark assures that no other company will try to emulate the very unique structure and feng shui of the company's retail empire.

Among the language of the trademark are the lines, "The store features a clear glass storefront surrounded by a paneled facade consisting of large, rectangular horizontal panels over the top of the glass front, and two narrower panels stacked on either side of the storefront," and:

"There are cantilevered shelves below recessed display spaces along the side walls, and rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store."

Of course, over in China, creating fake Apple Stores became a passion among highly creative and talented businessmen in the region. They copied everything from the giant Apple logo out front to the placement of tables and shelves to look just like what you'd find in a real Apple Store. They were even packed with fake Apple mockup products, and staffed by employees wearing what appeared to be official Apple Store shirts but were also fake.

Now obviously, that kind of blatant ripoff would never happen in the US even without a trademark. And of course, a US trademark doesn't do anything to help Apple stop the activity in China. In other words, the trademark is probably not going to do much good to Apple in the long run.

Even if it does come across a store that seemingly mimicks its design, it could go to court where the validity of the trademark would be called into question. Could someone with no knowledge of Apple's store design have come up with the same idea? If so, Apple might have a tough time proving actual damages.

After all, the trademark was previously rejected not once but two times, before it was finally tweaked and given an approval. So its foundation is shaky at best.

But this is Apple. Perhaps its primary purpose for getting this trademark was just to brag to the world that its stores are unique.

Via Business Insider

 

Don't miss ...

 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

blog comments powered by Disqus

Latest stories

Amazon Black Friday 2014 Sale has Started
Amazon Black Friday 2014 Sale has Started
The Amazon Black Friday 2014 sale is officially here. Earlier than ever Amazon offers Black Friday 2014 deals.
 
 
iPhone 6 Plus Delivery Time Reduced
iPhone 6 Plus Delivery Time Reduced
The shipping estimation of the 16GB iPhone 6 Plus has been down to 7-10 days
 
 
Best Buy Reveals Pre-Black Friday Offers for Apple Devices
Best Buy Reveals Pre-Black Friday Offers for Apple Devices
The iPad Air is being sold at a discount of $80-$100
 
 
Walmart Black Friday November 21 Sale is Live Online
Walmart Black Friday November 21 Sale is Live Online
The Walmart Pre-Black Friday 2014 sale has launched online at walmart.
 
 
 

Latest from the Network

Amazon Black Friday 2014 Sale has Started
The Amazon Black Friday 2014 Sale has been released. The Amazon Black Friday 2014 begins earlier than ever before. In past years the Amazon Black Friday deals week started on Sunday.Amazon will release new deals as...
Read more on Ad Balla
 
iPhone 6 Plus Delivery Time Reduced
The customers will receive the 5.5-inch iPhone 6 Plus sooner than the previous time, as the delivery time of the device has been enhanced.According to Mac Rumors, the delivery time of the 16GB iPhone 6 Plus has been...
Read more on Apple Balla
 
Best Buy Reveals Pre-Black Friday Offers for Apple Devices
Ahead of the Black Friday, Best Buy decides to shake up the market, as it begins offering some great deals for the Apple devices.According to Mac Rumors, Best Buy has reduced the price of the iPad Air by $80 to $100,...
Read more on Apple Balla
 
Saina goes down in Hong Kong Open quarters
Hong Kong, Nov 21 (IANS) Top Indian shuttler Saina Nehwal could not replicate her last week's China Open title win as she went down in straight games in the women's singles quarterfinals of the $350,000 Hong Kong Open...
Read more on Sport Balla
 
'Earth on track to warmest year on record'
Washington, Nov 21 (IANS) The globally averaged temperatures for October as well as the January-to-October period were both the highest on record since record keeping began in 1880, the US National Oceanic and...
Read more on Politics Balla
 
New factor in liver cancer progression discovered
Vienna, Nov 21 (IANS) Researchers from the Medical University of Vienna in Austria have discovered a new factor in the development and progression of the most common type of liver cancer, hepatocellular carcinoma (HCC...
Read more on Business Balla
 
Faris, Pratt open up about premature baby birth
Los Angeles, Nov 21 (IANS) Actress Anna Faris and husband Chris Pratt say that they were devasted when informed about the premature birth of their son. However their fath in god was restored when they saw the child....
Read more on Celebrity Balla
 
Rare worm in British man's brain sequenced
London, Nov 21 (IANS) For the first time, the genome of a rarely seen tapeworm - residing in a British man's brain for four years - has been sequenced, offering new opportunities to diagnose and treat this invasive...
Read more on Business Balla
 
Court orders inclusion of co-accused in Musharraf case
Islamabad, Nov 21 (IANS) A special court in Pakistan Friday ordered the inclusion of three co-accused in the treason case against former president Pervez Musharraf and proceedings against those who advised him to...
Read more on Politics Balla
 
'Sexual orientation not a choice, influenced by genetics'
London, Nov 21 (IANS) In the largest study of its kind, genetic analysis of 409 pairs of gay brothers, including sets of twins, has linked sexual orientation in men with two regions of the human genome. Two genes, one...
Read more on Business Balla