Jan 28 2013, 12:22am CST | by Mark Raby
On the heels of a mystery shopper report in Britan that found retail store employees are more likely to recommend Samsung phones than an iPhone to prospective customers, another report is now out showing that the same popularity swing may also be in effect in Asia.
According to StatCounter, which measures Web traffic from mobile devices, found that the percentage of mobile Internet activity that came from an iPhone or iPad has declined from 72% in the beginning of 2012, to about 50% this month. That's a significant drop in just one year.
Hong Kong saw a similar dropoff - from 45% last year to 30% this year. Obviously, Android is the operating system that is picking up this lost traffic.
And perhaps equally unsurprising, the manufacturer that is getting most of the credit is Samsung. With its recent smartphones like the Galaxy S III and the Galaxy Note II selling like gangbusters, this was bound to happen.
Of course, Apple is in the middle of a bit of a minor stock crisis right now. The company has been slowly on the decline ever since it crested at over $700 per share last year. The most recent quarterly earnings report showed that the company saw its first decline in profit in years.
So it is not just a fluke that these two stories about Samsung's surge have popped up at this time. The Galaxy brand is getting stronger and stronger. It's pretty much impossible for the iPhone brand to get any stronger (everyone knows about it already), so any competitor that starts attracting brand equity is going to chip away at Apple. Samsung appears to be doing that in a masterful way.
Via India Times
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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