360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

11 Updates
Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph

 
Update
11

6 hours ago

TSMC confirmed as manufacturer of Apple's 20nm A8 processor

Sep 19 2014 6:47pm CDT | Source: Apple Insider

According to a report on Friday, Apple's latest 64-bit A8 system-on-a-chip, currently powering the iPhone 6 and 6 Plus, is built by Taiwan Semiconductor Manufacturing Co., not longtime partn ...
Source: Apple Insider  Full article at: Apple Insider
 

 
Update
10

6 hours ago

Apple’s iPhone 6: The final straw for Android makers eaten alive by the Google data parasite?

Sep 19 2014 6:10pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Today’s long overdue update to Apple’s iPhone line – which had been moribund for years – look set to squeeze some rival manufacturers to death. New iPhones at last means that Android, Google’s smartphone middleware, will soon look attractive only for budget vendors selli ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
9

7 hours ago

Apple iPhone 6 Plus unboxing and overview (Video)

Sep 19 2014 5:27pm CDT | Source: 9to5Mac

Along with the launch of the 4.7-inch iPhone 6, Apple also released a much larger 5.5-inch iPhone 6 Plus. Because of the larger display on this device, you can expect a much larger form factor, but there are a few benefits that go along with it as well… Apple’s iPhone 6 Plus has a 5.5-inch 1920 x 1080 display (401 ppi) and features significantly improved battery life over the iPhone 5/5s and iPhone 6. Along with the battery improvem ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
8

8 hours ago

An iPhone 6 teardown confirms that the A8 chip is made by TSMC, not Samsung

Sep 19 2014 4:16pm CDT | Source: App Advice

First reported earlier this summer, a teardown of the iPhone 6 has confirmed that the A8 chip powering the device is fabricated by Taiwan Semiconductor Manufacturing Company, also known as TSMC.Chipworks has been live blogging its teardown of the new iPhone, and the information was relayed by iFixit via Twitter.Previous A-series chips for Apple devices were made exclusively by Samsung. But after a number of patent skirmishes in courts around the world, Apple was ...
Source: App Advice  Full article at: App Advice
 

 
Update
7

9 hours ago

Apple’s FaceTime May be in Jeopardy as Patent Infringement Suit Comes to Light

Sep 19 2014 3:21pm CDT | Source: Pad Gadget

Apple gets accused of infringing on technology patents a lot. Mostly, we just hear about Samsung slinging the accusations, but due to the broad nature of tech patents that have been approved in the past, it is very easy for a company to claim that it had the idea first. For example, I could have patented an idea for a device that can be taken out of the home and used for communication with others and then claim that everyone with a cell phone infring ...
Source: Pad Gadget   Full article at: Pad Gadget
 

 
Update
6

10 hours ago

iPhone 6 and 6 Plus Use 20-Nanometer A8 Processor From TSMC

Sep 19 2014 2:47pm CDT | Source: Mac Rumors

Apple's 20-nanometer A8 processor in the new iPhone 6 and 6 Plus was fabricated by Taiwan Semiconductor Manufacturing Company (TSMC), according to Chipworks (via iFixit). Chipworks has been analyzing the various parts in the iPhone 6 and the iPhone 6 plus following its release today. While the iPhone 5s used a 28-nanometer processor, the iPhone 6 and the 6 Plus have a 20-nanometer processor, as has been widely rumored. According to TSMC, its 20-nanomet ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
4

10 hours ago

Chipworks Teardown confirms Apple using TSMC for A8 chip in iPhone 6, not Samsung

Sep 19 2014 2:08pm CDT | Source: 9to5Mac

As the iPhone 6 and iPhone 6 Plus hits retail and reaches customers today, the teardown process to find out exactly what’s inside of the new iPhones this year has already begun with iFixit kicking off their live stream of the process this morning and comparing the new battery sizes for the new devices. In addition to the usual list of internals you would expect to find in the iPhone 6 and iPhone 6 Plus, though, and a more nuanced detail iFixit notes as d ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
3

12 hours ago

iPhone 6 and 6 Plus Revive the Apple Fanboy Phenomenon

Sep 19 2014 12:44pm CDT | Source: Pad Gadget

As of yesterday at 3:00 p.m. PDT, lines outside of Apple retail stores around the world had reached epic proportions. It has been a while since a new iPhone has created such a frenzy. It appears that Apple is back in business as über fans are participating in the line-sitting experience again. As a member of “geek culture,” I’ve sat in my fair share of lines for premiers of “Star Wars” and “Lord of the Rings” movie premiers. I’ve also been up ...
Source: Pad Gadget   Full article at: Pad Gadget
 

 
Update
2

14 hours ago

9to5Toys Lunch Break: iTunes GC 33% off, iPhone 6/6 Plus screen protector $1, Samsung 40″ LED HDTV $330, more

Sep 19 2014 11:00am CDT | Source: 9to5Mac

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Today’s can’t miss deals: $15 iTunes gift card for $10: save 33% on future apps, music, movies, more ArmorSuit iPhone 6/6 Plus screen protectors for $1 shipped (orig. $20) Samsung 40-inch LED 1080p 120Hz 3D HDTV $330 shipped (Reg. $530) iPhone 6/6 Plus deals, accessories, and ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
1

15 hours ago

Samsung weeps as iPhone 6 Mania Rocks around the Globe

Sep 19 2014 9:09am CDT | Source: Patently Apple

Samsung wastes time and money on TV ads trying to bash Apples iPhone and yet races to copy Apple's next great thing at every turn. Yet what they can't copy is having passionate fans around the globe, willing to sleep for days outside Apple Stores just to be first in their city, State, Province and/or Country to own a shiny new smartphone. No, machines can' ...
Source: Patently Apple   Full article at: Patently Apple
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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