360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

11 Updates
Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph

 
Update
11

2 hours ago

The iPhone is not a miracle, it’s perfectly explainable

Oct 21 2014 10:58am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Here’s the definition of a miracle, according to Merriam-Webster: ‘a surprising and welcome event that is not explicable by natural or scientific laws and is therefore considered to be the work of a divine agency,'” Jay Yarow writes for Business Insider. “On Monday n ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
10

2 hours ago

One Chinese carrier is offering iPhone 6 Plus owners pocket enlargements

Oct 21 2014 10:38am CDT | Source: App Advice

Here’s a storythat may leave you scratching your head. In one of the strangest publicity stunts in recent memory, Chinese carrier Unicom is offering iPhone 6 Plus customers pocket enlargements. Yes, pocket enlargements, according to Ubergizmo.According to the report:It is offering in-house pocket enlargement to customers who pick up Apples largest iPhone ever. China Unicom has actually hired a group of tailors to provide this service at many of its stores across the country.This isn’t the only ...
Source: App Advice  Full article at: App Advice
 

 
Update
9

2 hours ago

Apple looks to have significantly underestimated the popularity of 5.5-inch iPhone 6 Plus

Oct 21 2014 10:27am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “DigiTimes reported in early October when the iPhone 6 devices were still not available in China, that Apple was adjusting its supply ratios for its iPhone 6 and iPhone 6 Plus due to stronger ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
8

16 hours ago

iPhone 6/Plus adoption rate doubles to 7 percent of the iOS smartphone market

Oct 20 2014 8:52pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Following on from Apple’s conference call and quarterly results this afternoon, the impact of the iPhone 6 and iPhone 6 Plus on the iOS ecosystem is clear,” Ewan Spence reports for Forbes. “The two handsets are breaking Apple’s sales records, and demand in the 32 countries ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
7

1 day ago

Apple iPhone 6 Plus vs Samsung Galaxy Note 4 – Full comparison (Video)

Oct 20 2014 12:02pm CDT | Source: 9to5Mac

Today we’re going to be comparing Apple’s iPhone 6 Plus to Samsung’s Galaxy Note 4. I realized that there are a limited range of “comparisons” that can happen between these two devices, but we’re going to touch on some of the most important factors between the two such as design, software, features, and cameras. I’m not going to make this a battle between iOS and Android as many people have their own preferences whic ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
6

1 day ago

3 out of 4 consumers want Apple’s iPhone 6 Plus over Samsung’s Galaxy Note 4

Oct 20 2014 9:04am CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “On Oct. 17, mobile open market Goodmobile announced the results of its survey of consumer preferences involving 437 people,” BusinessKorea reports. “In the survey conducted between Sept. 12 to Oct. 9,” BusinessKorea reports, “76 ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
4

1 day ago

A New Korean Report Claims that 3 out of 4 Consumers want an iPhone 6 Plus over a Note 4

Oct 20 2014 8:29am CDT | Source: Patently Apple

Both models of Apple's iPhone 6 are sweeping the globe and the South Korean press is trying to put the very best spin on it as they possibly can knowing full well that Samsung's latest smartphone models will fall short in popularity this quarter. In one report, the Korean press points out that .. ...
Source: Patently Apple   Full article at: Patently Apple
 

 
Update
3

1 day ago

Microsoft smartwatch touted for launch within weeks, sale soon after

Oct 20 2014 6:05am CDT | Source: MacNN

Microsoft could introduce its own wearable device in the next few weeks, a report claims. According to sources of Forbes, Microsoft's rumored smartwatch will attempt to beat its counterparts, such as the Samsung Gear range and the Moto 360, by offering a battery life said to last for more than two days from a single charge, something many curren ...
Source: MacNN   Full article at: MacNN
 

 
Update
2

1 day ago

Microsoft reportedly set to launch long-rumored wearable device in ‘next few weeks’

Oct 19 2014 11:06pm CDT | Source: App Advice

Microsoft is expected to unveil its long-rumored wearable device in the coming weeks.According to Forbes, the tech giant is set to introduce its very own and very first entry into the smart watch space, with a device that features heart rate tracking, cross-platfrom support, and at least two-day battery life: Microsoft is gearing up to launch a wearable device within the next few weeks, Forbes has learned. The ga ...
Source: App Advice  Full article at: App Advice
 

 
Update
1

3 days ago

Sales prospects for Apple’s iPad Air 2 look good

Oct 17 2014 5:01pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Almost a third of the installed base of iPads consists of iPad 2’s without a Retina display,” John Martellaro writes for The Mac Observer. “As a result, a casual look at the numbers suggests that the iPad Air 2 should do very well i ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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