360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

11 Updates
Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph

 
Update
11

1 hour ago

New mobile products to benefit component suppliers until end of 2014

Sep 2 2014 2:49am CDT | Source: Digitimes

With smartphone players such as Samsung Electronics, LG Electronics and Sony expected to unveil their latest products at IFA 2014, and Apple set to release its new mobile products later in September, sources from the upstream supply chain expect that component suppliers' revenues will remain strong until the end of 2014 and may last into the first qu ...
Source: Digitimes  Full article at: Digitimes
 

 
Update
10

7 hours ago

Elgato announces Eve home automation integrated with Apple’s HomeKit, Avea smart LED lights and Smart Power batteries

Sep 1 2014 8:38pm CDT | Source: 9to5Mac

Everything has pretty much stopped in North America for Labor Day (except for perv hackers), but IFA 2014 is ramping up in Germany and Elgato is using this event to debut a new lineup of smart accessories. The announcement encompasses three major new products: Eve, Avea, and Smart Power. Elgato Eve is easily the most compelling new product in this lineup. Through the use of several sensors, Avea monitors your ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
9

10 hours ago

Nearly Complete iPhone 6 Assembled From Parts Compared to iPhone 5s in New Video

Sep 1 2014 5:34pm CDT | Source: Mac Rumors

Last week, a video from Feld & Volk depicted a nearly complete 4.7-inch iPhone 6 that was assembled from various iPhone 6 parts, giving us a clear picture of what the finished device might look like ahead of its September 9 debut. A second video has surfaced from Russian YouTube channel Rozetked (via 9to5Mac), depicting another near-complete 4.7-inch iPhone 6 next to an iPhone 5s. Like the iPhone 6 from Feld & ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
8

13 hours ago

Apple 'Actively Investigating' Hacking of Celebrity iCloud Accounts

Sep 1 2014 3:14pm CDT | Source: Mac Rumors

Apple is investigating the breach of several celebrity iCloud accounts that allowed hackers to access the private photos and videos of multiple well-known actresses, according to a statement an Apple spokesperson gave to Re/code.Apple said it was "actively investigating" the violation of several of its iCloud accounts, in which revealing photos and videos of prominent Hollywood actresses were taken and posted all over the Web. ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
7

19 hours ago

Possible 5.5-Inch iPhone 6 Rear Shell Showcased in New Video

Sep 1 2014 8:53am CDT | Source: Mac Rumors

A video showcasing what is claimed to be the rear shell of the 5.5-inch iPhone 6 was published today by Nowhereelse.fr. While component leaks have been abundant for the 4.7-inch version, this is one of only a few leaks for the 5.5-inch iPhone, which is rumored to be entering production in September. The site's sources also claim Apple has selected "iPhone Air" as the name for this larger iPhone ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
6

22 hours ago

Apple Not Expected to Ship Reversible USB-Lightning Cable or New Adapter Alongside iPhone 6

Sep 1 2014 6:07am CDT | Source: Mac Rumors

Apple will likely not be shipping a new Lighting cable or redesigned USB power adapter alongside the iPhone 6, according to a new report from KGI Securities analyst Ming-Chi Kuo (via AppleInsider). Kuo notes that he doesn't expect either accessory to receive design changes when shipped alongside the iPhone 6, noting that"cost concerns" and"limited improvements to overall user experience" are preventing Apple from making such moves. Moca.co's proto ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
4

1 day ago

Apple Hires Longtime Technology Journalist Anand Lal Shimpi

Aug 31 2014 6:27pm CDT | Source: Mac Rumors

After announcing his departure from AnandTech, veteran technology journalist Anand Lal Shimpi will join Apple in an undisclosed role, reports Re/code. A representative for Apple confirmed that Shimpi would be joining the company, but also declined to provide any further details. Image credit: Anandtech Shimpi launched AnandTech in 1997 and established the website's reputation around in-d ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
3

1 day ago

Apple Partnering With American Express on iPhone Mobile Payments Initiative

Aug 31 2014 10:36am CDT | Source: Mac Rumors

Apple's rumored mobile payments initiative appears to be coming closer to launch, with Re/code reporting the company has reached a deal to partner with American Express.Apple has reached an agreement with American Express to work together on its new iPhone payments system, according to sources familiar with the talks. American Express is one of several partners Apple will need to sign up before it can launch its new payments plan, w ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
2

2 days ago

Apple’s ‘iWatch’ could be a high-end wearable device with a $400 price tag

Aug 30 2014 8:36pm CDT | Source: App Advice

Apple’s so-called “iWatch” may cost as much as $400.According to a new report by Re/code, Apple has considered putting its long-rumored wearable device in the market at a $400 price point. That may be the upper limit of a range of prices for the device, which is said to come in multiple versions including lower-priced ones:The prices under discussion would put Apples device at the high end of the catego ...
Source: App Advice  Full article at: App Advice
 

 
Update
1

2 days ago

Apple Reportedly Weighing $400 Price Range for Upcoming Wearable Device

Aug 30 2014 4:13pm CDT | Source: Mac Rumors

In the latest of a string a reports regarding Apple's plans for its upcoming wearable device, Re/code reports company executives have "discussed" a rough price of $400 for the device. That is merely a range, however, with cheaper models perhaps also in the works.Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumer ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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