360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

11 Updates
Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph

 
Update
11

4 hours ago

As Apple’s profits and iPhone sales grow, Samsung posts stagnating sales, weak profits

Jul 31 2014 4:31pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Samsung yesterday posted stagnating sales and its weakest profits since becoming the world’s biggest phone maker in 2012, just a week after Apple released strong financial results driven by a jump in iPhone sales,” Adam Satari ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
10

6 hours ago

Dvorak: Apple’s iWatch is destined to fail

Jul 31 2014 2:00pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “If you carefully follow the rumors for the upcoming Apple smartwatch, you’ll quickly realize flaws that may be part of the product,” John C. Dvorak writes for PC Magazine. “I’ve said before that this Apple prod ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
9

9 hours ago

Sky Mobile wireless service launches in US on Sprint frequencies

Jul 31 2014 11:48am CDT | Source: MacNN

Sky Communications has launched a new wireless provider, Sky Mobile, across the US. The new carrier offers several options for mobile users with basic users still being able to purchase flip phones, with smartphone users being able to choose from devices from Apple, LG, ...
Source: MacNN   Full article at: MacNN
 

 
Update
8

9 hours ago

9to5Toys Lunch Break: Transcend MacBook Air/Retina Pro memory, Readdle apps up to 70% off, iPhone cases $3, more

Jul 31 2014 11:04am CDT | Source: 9to5Mac

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Today’s can’t miss deals: Amazon Gold Box: Transcend Memory up to 50% off, includes MacBook Air/Retina Pro SSD kits and SD cards Readdle iOS apps up to 70% off: Scanner Pro $3, PDF Expert 5 $5, Calendars 5 $3, more iPhone 5/5s cases from Spigen, Case-Mate, Incipio, more $3 each Turn your App ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
7

10 hours ago

Samsung earnings disappoint as company blames competition in smartphone space

Jul 31 2014 10:14am CDT | Source: Apple Insider

While Apple continues to see strong growth with its hot-selling lineup of smartphones, rival Samsung reported lower-than-expected earnings on Thursday, posting its smal ...
Source: Apple Insider  Full article at: Apple Insider
 

 
Update
6

16 hours ago

Samsung Reports Mobile Division Profits Fell 30% while Hinting of an All-New Type of Smartphone Coming this Fall

Jul 31 2014 4:29am CDT | Source: Patently Apple

We reported on July 8 that "Samsung Profits Plummet 24% on Slow Smartphone Sales." The numbers were based on preliminary estimates of what was to be announced later in the month. A report that we posted yesterday presented Samsung's decline in smartphone market share in Q2. Today, Samsung's official Q2 financial results we ...
Source: Patently Apple   Full article at: Patently Apple
 

 
Update
4

22 hours ago

Samsung’s net profit declines on weaker-than-expected phone sales

Jul 30 2014 10:02pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “Samsung Electronics Co. said Thursday its net profit fell for the first time in nearly three years in the second quarter on weaker-than-expected smartphone sales,” Min-Jeong Lee reports for The Wall Street Journal. “The world’s bigge ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
Update
3

1 day ago

Samsung Debuting Next-Gen Note Smartphone September 3 to Beat the iPhone 6 to Market

Jul 30 2014 3:35pm CDT | Source: Patently Apple

According to a new Korean report, Samsung Electronics will be unveiling its new phablet ― the Galaxy Note 4 in Berlin on September third. The executives a ...
Source: Patently Apple   Full article at: Patently Apple
 

 
Update
2

1 day ago

Samsung Wins Four New US Smartwatch Design Patents

Jul 30 2014 2:15pm CDT | Source: Patently Apple

Patently Mobile, our other IP blog, covered a very important Samsung patent application this past June regarding the future of their smartwatch development in a report titled "Samsung Reveals New Circular Interface Smartwatch with Rotating Ring Controller, 3 Gesture Levels, new Charger & More." It was a meaty patent filing that you could really sink your teeth into and get a real feel for where Samsung wants to go with their smartwatch. Yesterday, the US Patent and Trademark O ...
Source: Patently Apple   Full article at: Patently Apple
 

 
Update
1

1 day ago

IDC: Samsung phone shipments down 4%, Apple iPhone up 12%

Jul 30 2014 1:28pm CDT | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> The worldwide smartphone market grew 23.1% year over year in the second quarter of 2014 (2Q14), establishing a new single quarter record of 295.3 million shipments, according to preliminary data from the Internation ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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