360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

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Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph

 
Update
11

3 hours ago

The iPhone 5c was the best selling phone in UK, before iPhone 6 debut

Oct 1 2014 7:40am CDT | Source: 9to5Mac

The iPhone 5c is often criticised in light of its beefy powerful cousins, acting as a bit of a laughing stock for the technology industry. However, it is often reported as one of the top phones by sales volume in many countries (usually beating out Samsung’s offerings). In fact, for August the iPhone 5c was the best selling smartphone in the UK, even outselling the iPhone 5s, according to Kantar ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
10

7 hours ago

Branded tablet growth expected to disappoint with only 2.5% growth; Apple down and Samsung up, says ABI Research

Oct 1 2014 3:30am CDT | Source: Digitimes

The 200 million annual shipments milestone for branded tablets continues to elude OEM vendors and overall growth for 2014 is set to come in at a disappointing 2.5%. Apple and Samsung continued to lead branded vendors in shipment share during the first half of 2014 although with mixed fortunes. Even though the top-two branded tablet suppliers combined for nearly 70% of all shipments, Lenovo and Intel are increasingly being seen as the next growth ...
Source: Digitimes  Full article at: Digitimes
 

 
Update
9

8 hours ago

Taiwan market: Samsung launches Galaxy Note 4, Gear S and Gear Circle

Oct 1 2014 2:50am CDT | Source: Digitimes

Samsung Electronics has launched its new flagship smartphone, the Galaxy Note 4, as well as new smart wearable devices, including Gear S and Gear Circle, in the Taiwan market. The Galaxy Note 4 is available at NT$24,9 ...
Source: Digitimes  Full article at: Digitimes
 

 
Update
8

12 hours ago

Apple is going for gold with next-generation iPad Air, says Bloomberg

Sep 30 2014 11:03pm CDT | Source: App Advice

The addition of a long-rumored gold color choice is indeed underway for Apple’s iPad, according to a new report by Bloomberg.Interestingly, the report claims that the new gold color option is set to become available for the tablet’s larger model only, the iPad Air, and not for the smaller version, the iPad mini:New versions of the companys 9.7-inch iPads (…) will include gold as a choice of color for the rear metal cover, adding to the silver and gray available for ...
Source: App Advice  Full article at: App Advice
 

 
Update
7

12 hours ago

After signing deal with Samsung, PayPal got ‘kicked’ out of Apple Pay

Sep 30 2014 10:22pm CDT | Source: App Advice

On the heels of the announcement of the planned spinoff of PayPal from eBay and a few weeks ahead of the expected launch of Apple Pay, here comes news that sheds some light on the supposedly aborted partnership between Apple and PayPal.As reported by Bank Innovation:Sources close to Apple and PayPal and in the financial services industry have confirmed that PayPal and Apple were indeed in talks for PayPal to be a “pref ...
Source: App Advice  Full article at: App Advice
 

 
Update
6

16 hours ago

On PayPal and Apple Pay

Sep 30 2014 7:10pm CDT | Source: Daring Fireball

Ian Kar, writing for Bank Innovation: Apple and PayPal started talking early on in Apple’s development of Apple Pay, as Apple was setting up partnerships with the card issuing banks and card networks. Since PayPal’s a payments industry leader, it would have been shortsighted for Apple to not reach out to PayPal. But while these talks were going on, PayPal went ahead and partnered with Samsung on the Galaxy S5 fingerprint scanner, a move that was reportedly forced onto PayPal by eBay CEO Jo ...
Source: Daring Fireball   Full article at: Daring Fireball
 

 
Update
4

18 hours ago

PayPal purportedly cut out of Apple Pay due to partnership with Samsung

Sep 30 2014 4:40pm CDT | Source: Apple Insider

A report on Tuesday claims PayPal was in the running to be a prominent partner in Apple's rollout of Apple Pay, but talks went south earlier this year after the payments company struck a similar partnership with Sam ...
Source: Apple Insider  Full article at: Apple Insider
 

 
Update
3

18 hours ago

Apple broke off talks with PayPal because of Galaxy S5, sources claim

Sep 30 2014 4:35pm CDT | Source: MacNN

Apple and PayPal were indeed in talks regarding Apple Pay, but those were cancelled after Samsung signed a deal to let people make PayPal transactions using the fingerprint sensor on the Galaxy S5, sources say. The people suggest that Apple was so upset that it not only backed out of talks but chose to exclude PayPal as an acceptable platform in developer documentation. Blame has been laid on eBay CEO John Donahoe, who went ahead with the Samsung deal despite opposition fr ...
Source: MacNN   Full article at: MacNN
 

 
Update
2

18 hours ago

9to5Toys Last Call: Bose SIE2i headphones $100, Samsung wireless laser printer $100, iPad Air 32GB $490, more

Sep 30 2014 4:25pm CDT | Source: 9to5Mac

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Today’s can’t miss deals: Headphones: Bose SIE2i Sport in-ears (multiple colors) $100 (orig. $150), Harman Bluetooth over-ears (refurb) $99 (orig. $250), more Daily Deals: Samsung Mono Laser Printer: $100, Creative Bluetooth speaker: $30, more Apple 32GB WiFi iPads: Air (Silver or Space Gray) $490 (reg. $599), mini (Space Gray) $280 (orig.  ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
1

20 hours ago

Apple, Paypal Talks Over Apple Pay Soured Due to Samsung Deal

Sep 30 2014 3:10pm CDT | Source: Mac Rumors

Apple and PayPal were in talks that would potentially have seen PayPal becoming a "preferred payment process" for Apple Pay, reports Bank Innovation, but those talks ended abruptly after PayPal inked a deal with Samsung to allow users to make PayPal payments with the Galaxy S5's fingerprint sensor. Apple was reportedly so annoyed with the partnership between the two companies that it ended talks with PayPal and even went so far as to exclude PayPal from Apple ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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