360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

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Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph


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Source: Apple Insider  Full article at: Apple Insider


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Source: App Advice  Full article at: App Advice


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Source: Pad Gadget   Full article at: Pad Gadget


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Source: 9to5Mac   Full article at: 9to5Mac


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Source: Pad Gadget   Full article at: Pad Gadget


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Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Today’s can’t miss deals: $15 iTunes gift card for $10: save 33% on future apps, music, movies, more ArmorSuit iPhone 6/6 Plus screen protectors for $1 shipped (orig. $20) Samsung 40-inch LED 1080p 120Hz 3D HDTV $330 shipped (Reg. $530) iPhone 6/6 Plus deals, accessories, and ...
Source: 9to5Mac   Full article at: 9to5Mac


15 hours ago

Samsung weeps as iPhone 6 Mania Rocks around the Globe

Sep 19 2014 9:09am CDT | Source: Patently Apple

Samsung wastes time and money on TV ads trying to bash Apples iPhone and yet races to copy Apple's next great thing at every turn. Yet what they can't copy is having passionate fans around the globe, willing to sleep for days outside Apple Stores just to be first in their city, State, Province and/or Country to own a shiny new smartphone. No, machines can' ...
Source: Patently Apple   Full article at: Patently Apple


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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.


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