360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

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Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph

 
Update
11

2 weeks ago

9to5Toys Last Call: iPhone 6 (VZW) 20% off, free copy of Wreck-It Ralph, Canon All-In-One printer $50, more

Nov 4 2014 5:03pm CST | Source: 9to5Mac

Be sure to follow 9to5Toys to keep up with the best gear and deals on the web: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Today’s can’t miss deals: Target offers 20% off all Verizon phones: iPhone 6 starts at $160 Free digital copy of Disney’s Wreck-It Ralph movie Daily Deals: Canon PIXMA Wireless All-In-One Printer: $50, Mophie Juice Pack: $29, more ChargerLeash Lightning cable makes sure you never forget your iPhone charger again Internet Archive b ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
10

2 weeks ago

Apple continues to dominate with massive 86% share of handset industry profits

Nov 4 2014 11:41am CST | Source: Apple Insider

A new analysis of third-quarter handset industry operating profits estimates that Apple accounted for a massive 86 percent share, blowing away the competition as rivals such as Samsung saw their profit l ...
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Update
9

2 weeks ago

Size matters: Samsung plots giant, 13-inch tablet to beat iPad

Nov 4 2014 10:27am CST | Source: Cult of Mac

Samsung as good as pioneered the “bigger is better” approach to mobile device display size, so what do you do when Apple plans to launch a 12.9-inch iPad to compete with your Galaxy Note Pro 12.2? Build a bigge ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
8

2 weeks ago

Owners of 128 GB iPhone 6 and 6 Plus Models Reporting Crashing and Boot Loop Issues

Nov 4 2014 9:56am CST | Source: Mac Rumors

A number of iPhone 6 and 6 Plus owners have been reporting an issue with the device that causes it to crash and remain stuck in a boot loop following a restart. The issue appears to primarily affect 128 GB models, particularly those with larger app libraries, and some suggest it may be a hardware problem associated with the increased storage available on that device. While the exact cause of the issues ...
Source: Mac Rumors   Full article at: Mac Rumors
 

 
Update
7

2 weeks ago

With AT&T Next 24, you can finance your iPhone over a longer period of time

Nov 4 2014 8:57am CST | Source: App Advice

AT&T has introduced a longer Next 24 monthly installment program. The offering, which begins on Nov. 9, allows customers to get a new phone for no money down with 30 equal monthly payments of between $10 and $50, depending on the device purchased.Like with AT&Ts Next 12 and Next 18 programs, a Next 24 customer can upgrade their device after a certain number of months, upon trading in the financed device in good condition. With Next 24, a trade can happen after 24 of the 30 monthly ...
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Update
6

2 weeks ago

Election Day 2014: Who’s clumsier with their iPhones, Republicans or Democrats? 

Nov 4 2014 8:20am CST | Source: App Advice

Its Election Day in the United States, which means its time for the release of SquareTrades annual Clumsiest States Index. The study who is the clumsiest with their mobile devicesRepublicans or Democrats.According to SquareTrades CMO Ty Shay:With Election Day right around the corner, we immediately noticed the symmetry at the top and bottom of this years rankings: the ten clumsiest states are comprised of ...
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Update
4

2 weeks ago

Samsung Desperately Vies for Apple Chip Business while Microsoft Considers a Larger Surface Pro Display

Nov 4 2014 6:46am CST | Source: Patently Apple

On October 7 we reported that TSMC was confident in landing Apple A9 Orders in 2015 and likely the majority of orders as is the case today with TSMC leading A8 and A8X production roughly at 70% with Samsung having 30%. With Samsung's profits plunging 60%, it's no wonder that a rumor has surfaced this morning trying to prop Samsung up with the pos ...
Source: Patently Apple   Full article at: Patently Apple
 

 
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3

2 weeks ago

Apple hires new lobbying firm to focus on trade and patent policy

Nov 3 2014 4:10pm CST | Source: 9to5Mac

Last month Apple hired Wilmer Cutler Pickering Hale and Dorr, the law firm that has represented it in various patent cases against Samsung, to serve as the company’s lobbyists in Washington on matters regarding intellectual property and tech industry competition, PC World reports. This year alone Apple has reportedly spent somewhere around $3 million on lobbying efforts, especially in the areas of consumer healt ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
2

2 weeks ago

Apple to discontinue iPad mini, add larger 12.2-inch iPad Pro to iPad family – report

Nov 3 2014 3:55pm CST | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “A report from Chinese publication Economic Daily News suggests that starting next year, Apple will discontinue the iPad mini line and replace it with the bigger 12.2-inch iPad Pro model,” ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
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1

2 weeks ago

Living with an Apple iPhone 6 Plus

Nov 3 2014 11:56am CST | Source: Mac Daily News

google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “I’ve spent the past month living with an Apple iPhone 6 Plus, and not too surprisingly, I’m incredibly impressed,” Michael Miller writes for PC Magazine. “The iPhone 6 Plus has a 5.5-inch 1,920-by-1,080 screen, compared with the 4.7-inch 1,334-by-750 display in th ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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