360° Coverage : Samsung Beats Apple In Mystery Shopper Survey

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Samsung Beats Apple In Mystery Shopper Survey

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had...

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1 year ago

Samsung Beats Apple In Mystery Shopper Survey

Jan 27 2013, 6:00am CST | by

Only 1/4 recommended iPhone 5

If you head to a store that sells smartphones in the UK, chances are that the employees will try to push you in the direction of a new Samsung phone rather than an iPhone 5. An independent study had mystery shoppers visiting eight of the nation's most popular mobile retail stores, and only two of them suggested to customers that they purchase Apple's latest phone.

The study, conducted by Informa, looked at the following stores: John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse, and Phones 4U. Of these retailers, only two - Phones 4U and 3 - told questioning customers that the iPhone would be their best bet.

The rest were strongly pro-Samsung. The most recommended handsets were the Galaxy S III and the Galaxy Note II. Other manufacturers, like LG and Motorola, got very little recognition. Research in Motion's Blackberry brand was likewise almost out of the discussion entirely.

Informa pointed out that it is possible, depending on the employees that were involved, that the commission of sales of Samsung phones was higher than that of iPhones. But that can't possible be the only thing that accounts for a 7-2 victory over Apple.

The iPhone 5, of course, still remains the most widely sold smartphone, but that is because it is the only smartphone in Apple's repertoire. If consumers want a Samsung phone, they have multiple choices, so sales are split across different models.

Informa pointed out that the stores were likely to have gran in-store signage and promotional copy that hyped the iPhone 5, but even so, very few employees recommended that as the best smartphone choice.

Via Telegraph

 
Update
11

2 hours ago

Report claims Swatch and Timex partnering up on iWatch, but don’t count on it

Jul 23 2014 6:53pm CDT | Source: 9to5Mac

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Swatch’s design style clearly reflects Apple’s clean, uncluttered aesthetic A new rumor that popped up today from VentureBeat claims that Apple is working with Swatch and Timex to create different styles of its upcoming iWatch. The rumor puts Apple’s wearable plans in-line with Google’s: the Mountain View company makes the Android Wear software that powers hardware from a variety of vendors. While it’s true that Swatch teamed up with Mic ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
10

2 hours ago

More Amazing Xioami/Apple Design Coincidences

Jul 23 2014 6:31pm CDT | Source: Daring Fireball

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Posit: Xioami (a.k.a. “Mi”) poses a serious threat to Samsung because: Xioami is more shamelessly willingly to blatantly copy Apple, down to as many details as they’re able. They’re better at it. Xioami copies with some degree of taste; Samsung has no taste. Xioami operates only in countries with weak IP laws and culture, further enabling and protecting them re: points 1 and 2. (This third point was first brought to my attention by Ben Thomp ...
Source: Daring Fireball   Full article at: Daring Fireball
 

 
Update
9

10 hours ago

Samsung drafts famous iPhone user for its awesome new ad

Jul 23 2014 10:33am CDT | Source: Cult of Mac

Samsung gets a lot of stick for its commercials — mostly because they almost always make cheap stabs at Apple and other rivals. But the South Korean company does have the ability to produce great ads every so often, and its…Read more › ...
Source: Cult of Mac   Full article at: Cult of Mac
 

 
Update
8

11 hours ago

Samsung actually makes a solid ad, too bad new sponsor Kelly Slater is an iPhone user

Jul 23 2014 9:35am CDT | Source: 9to5Mac

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Samsung’s latest ad entitled “Every Day is Day One” is really, really nice. The cinematography is top notch and the soundtrack makes it even richer (a cover of David Bowie’s “Absolute Beginners”). It features Samsung’s Galaxy phone and Samsung’s Galaxy Gear smart watch without being embarrassingly tacky, and it was done in partnership with the Association of Surfing Professionals (ASP) as Samsung Mobile is a ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
7

17 hours ago

The reviews are in: Amazon’s iPhone-competing Fire Phone fails to impress critics

Jul 23 2014 3:28am CDT | Source: App Advice

Amazon Holds Premiere For New Kids Series "Creative Galaxy" From The Creators of "Blue's Clues"
Back in June, Amazon unveiled the “Fire Phone,” an iPhone-competing product featuring a 3-D user interface (UI) and impressive specs. Now, however, the first reviews for the product are in, and unfortunately for Amazon it seems the Fire Phone has failed to impress critics. Engadget and Re/code both concluded that the first-generation Fire Phone just isn’t good enough, with the former publication’s review noting: By no means ...
Source: App Advice  Full article at: App Advice
 

 
Update
6

1 day ago

Mis-Fire: Amazon’s first foray into the smartphone market fails to impress

Jul 22 2014 8:44pm CDT | Source: 9to5Mac

Amazon Holds Premiere For New Kids Series "Creative Galaxy" From The Creators of "Blue's Clues"
Amazon has finally stepped into the ring to take on the current champions of the smartphone market with its own device, the Fire Phone. In what essentially boils down to a smaller version of the Kindle Fire tablet, the Fire Phone packs a custom-built operating system dubbed Fire OS, a “dynamic perspective” system powered by four front-facing cameras that allow you to control the phone and access advanced informa ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
4

1 day ago

Apple faces off against 20,000 employees in class action lawsuit over labor code violations

Jul 22 2014 5:45pm CDT | Source: 9to5Mac

Apple's New iPad Air Goes On Sale
A group of corporate and retail employees has received class action status for a lawsuit against Apple in which the plaintiffs argue that the company violated the California labor code by not offering “timely meal breaks, timely rest breaks, and timely final paychecks,” per a report from TechCrunch. The suit was originally filed in December 2011, but was today expanded to cover around 20,000 current and former Apple employees in California. The employees named in ...
Source: 9to5Mac   Full article at: 9to5Mac
 

 
Update
3

1 day ago

Apple iPad dominates with 78% tablet web usage share

Jul 22 2014 3:05pm CDT | Source: Mac Daily News

Grand Opening Of The Chuck Jones Experience At Circus Circus
google_ad_client = "ca-pub-9654279268749293"; /* Article Body, 336x280, Above the fold */ google_ad_slot = "0670981169"; google_ad_width = 336; google_ad_height = 280; //--> “It would not surprise me to hear Tim Cook bring this data up in today’s earnings conference call since it is very favorable to Apple,” Chuck Jones writes for Forbes. “Chitika Insights sampled tens of millions U.S. and Canadian ad impressions from July 1 to July 7 and comp ...
Source: Mac Daily News   Full article at: Mac Daily News
 

 
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2

1 day ago

iPad, Kindle Fire make gains in North American web traffic

Jul 22 2014 1:53pm CDT | Source: MacNN

Samsung Celebrates Milk Music And ADD52
Since April, the shares of North American tablet web traffic from iPads and Kindle Fires has increased by 0.8 and 1.2 points, respectively, according to new data compiled by Chitika Insights. The figures put the iPad at 78 percent of traffic, and the Kindle Fire at 7.3 percent, the latter displacing Samsung tablets (down to 6.3 percent). Google and Microsoft -- also generally considered prominent tablet makers -- managed shares of just 2.1 an ...
Source: MacNN   Full article at: MacNN
 

 
Update
1

1 day ago

Petition Demands Samsung Improve Factory Conditions, 40K Signatures

Jul 22 2014 1:21pm CDT | Source: The Mac Observer

Boo Keun-Yoon, President of Consumer Ele
A petition at The Petition Site is being circulated that demands Samsung improve working conditions at its Chinese factories. The petition targets Boo-Keun Yoon, CEO of the Samsung Group, and accuses the company of operating or contracting with scores of factories that have unsafe working conditions. 40,000 people have signe ...
Source: The Mac Observer  Full article at: The Mac Observer
 

 

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<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

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