It looks like Staples is on the path to becoming an authorized Apple reseller. An eagle-eyed netizen happened to come across a product page on Staples.com for the Apple TV. The price is listed at $49.99 which is half off the normal price. However, it is impossible to add it to your shopping cart; the product is listed as out of stock.
Also, the official name of the product on the site is “Apple TV, Test.” So apparently this page is not meant to be live yet. At least, it’s not meant to be seen by the general public. But it’s a little to late for that, since screenshots of the product page have now been widely circulated.
Although Staples is a massive retailer for computers, electronics, and various computing accessories, it has never stocked Apple products. It does have a significant selection of iPhone and iPad accessories, but only those that are made from third-party manufacturers.
Obviously, Apple has made no announcement about bringing Staples into its retail family so right now everything is just speculation. But it seems highly unlikely that someone behind-the-scenes at Staples’s corporate headquarters would create a product page for the Apple TV unless the company was planning to begin selling it.
Staples has been trying to get Apple products on its shelves for years, but the Cupertino, California-based company hasn’t been too enthusiastic about that prospect.
However, Apple is starting to come to a point where it doesn’t hold all the power. Its profits have declined for the first time in years so it needs to start coming up with some new strategies. It could very well be that an extended retail presence will be part of that.
Via 9 to 5 Mac