Dec 28 2012, 4:00pm CST | by Mark Raby
While there are all sorts of stories about how Amazon's Kindle Fire and Google's Nexus 7 have been chipping away at Apple's dominance in the tablet market, there are some statistics that tend to suggest that Apple still has the market locked up pretty tightly.
Perhaps none moreso than the analysis of Web traffic done by analytics firm Chitika Insights. According to its data, 87% of all tablet-driven online traffic is still coming from iPads.
It is indeed true that Amazon's Kindle Fire is the second most popular tablet, but even in the #2 slot it is only managing to grab just under 5% of the tablet traffic.
Below that, Samsung Galaxy Tab devices are scaling the charts at 3%. And as for Google's miraculous Nexus 7, well, that one tips the scales at just 1.2%.
Every single other tablet platform doesn't even clock in at 1%. Microsoft Surface tablets, incidentally, are only driving 0.2% of tablet Web traffic, putting it well behind the even less heralded Acer Iconia, Toshiba Thrive, and yes, even the Blackberry Playbook.
Here is the complete list of the top 10 tablets based on Web traffic:
- iPad (87%)
- Kindle Fire (4.88%)
- Galaxy Tab (3.04%)
- Google Nexus (1.22%)
- Acer Transformer (0.95%)
- Nook (0.91%)
- Blackberry Playbook (0.80%)
- Acer Iconia (0.76%)
- Toshiba Thrive (0.60%)
- Motorola Xoom (0.59%)
So, fear not, iPad, your competition may be making a name for itself but they've still got a long way before they catch up to you.
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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