360° Coverage : Report: iPad Mini More Of A Winner In Non-US Markets

Report: iPad Mini More Of A Winner In Non-US Markets

In US, it's dragging its feet

Dec 15 2012, 2:00am CST | by

Report: iPad Mini More Of A Winner In Non-US Markets

Apple's iPad mini has been riddled with criticism in the US. It isn't because the device has anything fundamentally or even functionally wrong. It really just comes down to price. The price is out of whack. It doesn't even make sense, and even though Apple likes to rely on customers who buy with their emotions and not their minds, the iPad mini is still a bit tough to swallow.

Now, though, it appears the product might be making a more noteworthy mark in other regions around the world. For example, Tawainese retail company Data Express said in a recent interview with Digitimes that it has received more customer interest for the iPad mini than the regular-size iPad.

In Taiwan, the cheapest version of the iPad 4 is roughly the equivalent of $547. The iPad mini, by contrast, is just $361. That is a more significant difference than in the US market, where the iPad mini is only marginally less expensive than its full-size counterparts.

The other problem that the iPad mini faces in the US market is the emergence of popular Android tablets like the Nexus 7 and Kindle Fire, which haven't really spread internationally yet. So in the US, customers can do one of two things - they can watch their money and get a Nexus 7 or Kindle Fire, or they can splurge and buy an iPad.

The iPad mini sits somewhere uncomfortably in the middle, but in a region where the Kindle Fire might not be available, the iPad mini has a very different position. It is no longer between the price of option A and option B. It is simply a less expensive version of option A.

So perhaps that is where the iPad mini will find its most comfortable home. It better find one soon, because it isn't the US.

Via Forbes

 
 
 

<a href="/latest_stories/all/all/6" rel="author">Mark Raby</a>
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.

 

blog comments powered by Disqus

Latest stories

Apple Pay has successful Black Friday
Apple Pay has successful Black Friday
Payment system gearing up for Christmas
 
 
Apple to stop iPhone 5C production
Apple to stop iPhone 5C production
Middle of 2015 is target date
 
 
Apple tops Android on Black Friday
Apple tops Android on Black Friday
iOS accounts for more online mobile sales
 
 
All Cyber Monday Sales
All Cyber Monday Sales
Cyber Monday 2014 is here and all sales and deals are available now. Find below the best Cyber Monday Sales events.
 
 
 

Latest from the Network

Australian researcher discovers first artwork by early human
Sydney, Dec 4 (IANS) An Australian researcher has discovered what is believed to be the first artwork created by a human. The simple zigzag pattern found on a fossilized shell from the Indonesian island of Java has...
Read more on Celebrity Balla
 
Insects compete with rats to clear garbage
New York, Dec 4 (IANS) Insects play a very important role in cleaning up cities and they compete with other pests like rats and pigeons in their endeavour, a study has said. Scientists sampled arthropods - such as...
Read more on Business Balla
 
School headmaster shot dead in Pakistan
Islamabad, Dec 4 (IANS) Unidentified gunmen Thursday killed the headmaster of a private school in Pakistan's Balochistan province. Police officials said the armed men opened fire at the vehicle of Zahid Ali,...
Read more on Politics Balla
 
Four more bodies recovered from sunken South Korean ship
Seoul, Dec 4 (IANS) Four more bodies were recovered Thursday from a sunken South Korean fishing ship in the Bering Sea, the foreign ministry here said. This increased the toll to 16, including six South Koreans and 10...
Read more on Politics Balla
 
Lesbian couple asked to desist in London restaurant
London, Dec 4 (IANS) A lesbian couple in a London restaurant was asked to desist by a staff member, who asked them to "stop what you are doing". Lydia Cawson, 29, said that she and her girlfriend were asked by a staff...
Read more on Politics Balla
 
Oxford Dictionaries to add 1,000 new words
London, Dec 4 (IANS) 'Mamil' (middle-aged man in Lycra), 'silvertail' (a person who is socially prominent or who displays social aspirations) and 'crony capitalism' are among the 1,000 new words to be added to...
Read more on Celebrity Balla
 
Oceans play key role in global 'warming hiatus'
London, Dec 4 (IANS) Increased heat uptake across three oceans - North Atlantic, the Southern Ocean and Equatorial Pacific Ocean - is the likely cause of the 'warming hiatus' -- the current decade-long slowdown in...
Read more on Politics Balla
 
Novel imaging to identify if TB drugs are working
Washington, Dec 4 (IANS) Tuberculosis patients who are not cured of the infection can develop multi-drug resistant TB and have to take as many as six drugs for two years. Now, researchers at University of Pittsburgh...
Read more on Business Balla
 
PM makes first appointment to High Court of Australia
Canberra, Dec 4 (IANS) Prime Minister Tony Abbott's government Thursday appointed former Victorian Supreme Court judge Geoffrey Nettle as the next Justice of the High Court of Australia. Attorney General George...
Read more on Politics Balla
 
18 suspected militants killed in Pakistan airstrikes
Islamabad, Dec 4 (IANS) At least 18 suspected militants were killed Thursday in airstrikes conducted by Pakistan Air Force fighter jets in North Waziristan. According to officials, the airstrikes were conducted in...
Read more on Politics Balla