Dec 15 2012, 2:00am CST | by Mark Raby
Apple's iPad mini has been riddled with criticism in the US. It isn't because the device has anything fundamentally or even functionally wrong. It really just comes down to price. The price is out of whack. It doesn't even make sense, and even though Apple likes to rely on customers who buy with their emotions and not their minds, the iPad mini is still a bit tough to swallow.
Now, though, it appears the product might be making a more noteworthy mark in other regions around the world. For example, Tawainese retail company Data Express said in a recent interview with Digitimes that it has received more customer interest for the iPad mini than the regular-size iPad.
In Taiwan, the cheapest version of the iPad 4 is roughly the equivalent of $547. The iPad mini, by contrast, is just $361. That is a more significant difference than in the US market, where the iPad mini is only marginally less expensive than its full-size counterparts.
The other problem that the iPad mini faces in the US market is the emergence of popular Android tablets like the Nexus 7 and Kindle Fire, which haven't really spread internationally yet. So in the US, customers can do one of two things - they can watch their money and get a Nexus 7 or Kindle Fire, or they can splurge and buy an iPad.
The iPad mini sits somewhere uncomfortably in the middle, but in a region where the Kindle Fire might not be available, the iPad mini has a very different position. It is no longer between the price of option A and option B. It is simply a less expensive version of option A.
So perhaps that is where the iPad mini will find its most comfortable home. It better find one soon, because it isn't the US.
With more than 10 years as a professional writer, Mark Raby has an undeniable pulse on the latest trends. From the quiet rumors to the breaking news of the day, his eagle eye is always focused on the newest scoop and figuring out how and why the big newsmakers are noteworthy and relevant. He is based in New York City.
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